Text Playlist #2 — Content and Copywriting

Portrait of Lieven Willemsz van Coppenol, Rembrandt van Rijn, 1658 -- jegornagel.com
Portrait of Lieven Willemsz van Coppenol, Rembrandt van Rijn, 1658

Here’s the best writings on the web I come across about content and copywriting for January 2018. Enjoy!
SEO copywriting: 17 powerful secrets — 17 insanely actionable SEO copywriting tips that you can use right now.
How to create content for every stage of the buyer’s journey — this post definies the buyer’s journey as it aligns with the sales funnel and offers ideas up for effective types of content to create for folks in each stage.
82 content marketing tools to make your life easier — incredible list of tools for any particular task such as content discovery and idea generation tools through editing and image management tools.
Free copywriting worksheets by CopyHackers with Airstory — headlines, emails, competitors analysis, CTA, and copy. All worksheets are free.
How to improve my copywriting skills? — a question on inbound.org which became an infinite source of help for copywriters. Must bookmark and save a copy just in case.
AIDA: a proven copywriting formula for generating leads and revenue — a good start if you’re new to copywriting. The AIDA copywriting formula is an “old standard” that routinely produces rock-solid results.
An enormous guide to copywriting — need to persuade a website visitor? Here are 31 techniques backed by academic research in psychology and linguistics.
How customer-driven copy helped HubSpot increase conversions by nearly 100% —  the exact process used to fine-tune the messaging and nearly double the site’s conversion rate.
What is Text Playlists? That’s sort of being a radio station for text, which might entertain or teach.

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