Content and Copywriting — Text Playlist #2

Portrait of Lieven Willemsz van Coppenol, Rembrandt van Rijn, 1658 -- jegornagel.com

Portrait of Lieven Willemsz van Coppenol, Rembrandt van Rijn, 1658

Here’s the best writings on the web I come across about content and copywriting for January 2018. Enjoy!

SEO copywriting: 17 powerful secrets — 17 insanely actionable SEO copywriting tips that you can use right now.

How to create content for every stage of the buyer’s journey — this post definies the buyer’s journey as it aligns with the sales funnel and offers ideas up for effective types of content to create for folks in each stage.

82 content marketing tools to make your life easier — incredible list of tools for any particular task such as content discovery and idea generation tools through editing and image management tools.

Free copywriting worksheets by CopyHackers with Airstory — headlines, emails, competitors analysis, CTA, and copy. All worksheets are free.

How to improve my copywriting skills? — a question on inbound.org which became an infinite source of help for copywriters. Must bookmark and save a copy just in case.

AIDA: a proven copywriting formula for generating leads and revenue — a good start if you’re new to copywriting. The AIDA copywriting formula is an “old standard” that routinely produces rock-solid results.

An enormous guide to copywriting — need to persuade a website visitor? Here are 31 techniques backed by academic research in psychology and linguistics.

How customer-driven copy helped HubSpot increase conversions by nearly 100% —  the exact process used to fine-tune the messaging and nearly double the site’s conversion rate.

What is Text Playlists? That’s sort of being a radio station for text, which might entertain or teach.

Text playlist #1 – Worthy articles

Gift of Mrs. Ernest Haskell, 1954 Jegornagel.com

Gift of Mrs. Ernest Haskell, 1954

Articles to read on the first part of January, 2018. The idea behind this project Text playlist: text to reread as music to listen.

How to be More Productive and Eliminate Time Wasting Activities by Using the “Eisenhower Box” By James Clear

How To Be Somewhat Funny by Jon M. Buchan

Why Your Brain Hates Other People by Robert Sapolsky

When you feel like quitting, know this by Michael Meaney

11 stubborn sales stereotypes we really need to get over by Jane Fleming

Cryptocurrency for Beginners/Intermediate

 

Text playlist: text to reread as music to listen

Majority of creative folks that I know keep a file, a folder or a tool like Trello/Pocket where they gather inspirational works, images, text and other scraps. In fact, people make blogs just for that. This blog is not an exclusion.

I often find myself sharing my music playlists with friends and colleagues, as I listen to the music extensively and the list grows fast. People usually try it out and get stick to it. I personally like that, because of the feeling of being a sort of a radio station.

Not long ago I stumbled upon the idea of writing playlist and realized that I need it. Frank Chimero writes about the text playlist:

It’s made of the best writing on the web I come across. I take this list and revisit and reread it every 4 to 8 weeks. You could almost consider it a playlist of text: it’s very select (I artificially limit it to 10-15 articles), I typically read them all in one sitting, and the order and pacing is very purposeful. It’s almost a pep talk in text form. I visit it when I’m down, when I’m lazy, when I’m feeling the inertia take over.

That’s simple to do and follow the rule: whenever I’m feeling uninspired, reread a handful of things that remind me, ground me, reframe and reposition me, sometimes frighten me frankly, back into or out of where I was.

I have websites, articles, posters, quotes, letters, notes, photos, and books of this sort. Why to hide this? I want to presented you with my text playlist of the end of October 2017.

  1. The Purpose of Life is to Be a Nobody by Zat Rana
  2. Kaleidoscope Thinking: How to Think Faster and More Clearly by Taylor Pearson
  3. 10 Habits That Change Boys Into Men by Benjamin Hardy
  4. How to Gamify Your Life to Quickly Accomplish Big Goals by Benjamin Hardy
  5. Antifragile Planning: Optimizing for Optionality (without Chasing Shiny Objects) by Taylor Pearson
  6. I Was Wrong About Speed Reading: Here are the Facts by Scott H. Young
  7. Develop Mental Toughness by Ralph Jean-Paul
  8. You May Be Strong… But Are You Tough? by Khaled Allen
  9. Effective learning: 20 rules of formatting knowledge by Piotr Wozniak
  10. The 4 Disciplines of Execution by Alok Ranjan